Businesses frequently use videos as a promotional or marketing tool. But many governments, non-profits, and health organizations aren’t yet leveraging video in their communication efforts. This is a major missed opportunity, as videos can be a great way to engage with your community and quickly communicate important information. With 81% of Americans using smartphones, most of your community can watch your videos on the go. There’s simply never been a better time to start using videos. How governments and other organizations leverage video Governments and various organizations can use videos in several ways, each achieving a different objective. Do you have important information that your community needs to see? New systems for your team to learn? Dates and times for upcoming events? You can achieve all of these objectives with video. By making the right video for your goal, you can start communicating via video in no time. Here, we’ve compiled a list of the types of videos govern...