what is going inside facebook, IS really good for a user ..? |Rajat Poonia Rajasthan
what facebook really want from their users ::
Facebook has new plan for users. Facebook's brilliant plan to Swine user's data viz seems a boring master plan.Personal data is the new currency.
*As Facebook every Companies want to get information about people -- their location, age, relationships, interests, preferences and much more -- because when they have that information they can offer more powerful, more monetizable apps and services and can make money with high-priced personalized ads.
But people want to prevent companies from getting their personal information for fear of being exploited, surveilled, abused and sold out.
As technology and tech culture author Mike Elgan said :: It's in the context of this tension that Facebook CEO Mark Zuckerberg recently announced a new offering called Anonymous Login. It's one of the most ingenious ideas Facebook has ever had.
Facebook's 'Anonymous Login' is about neither anonymity nor logging in.
Facebook's Anonymous Login is designed to create scarcity in the user data market, which increases the value of that data, and forces more small companies to get that data through Facebook's ad network, rather than from the users directly.
Facebook says the feature provides "anonymity." But that's not accurate, because you do have to tell Facebook who you are. And it's not "pseudonymity," either, because you're not using a surrogate identity.
*Here's how it's supposed to work: If you provide your personal data to Facebook, you can then install and use apps that support Anonymous Login without giving your personal data to the app maker, at least initially.
>In other words, a mobile app that supports Facebook Anonymous Login would allow logged-in Facebook users to interact with the app as if they had supplied their personal information, even if they hadn't actually done so.
Facebook says the feature provides "anonymity." But that's not accurate, because you do have to tell Facebook who you are. And it's not "pseudonymity," either, because you're not using a surrogate identity.
*When he announced Facebook Anonymous Login, Zuckerberg seemed to imply that people wouldn't use apps indefinitely without ever divulging their personal details. He implied that once you've decided to trust or use an app, you'll be expected to agree to have personal information collected by the app maker. "Even if you don't want an app to know who you are yet," Zuckerberg said -- note the word yet -- "you still want a streamlined process for signing in." It's a way to "try apps without fear," he said -- note the word try.
In an interview, Zuckerberg characterized the process of moving from what he calls "anonymity" with an app to divulging personal data to the app as a "nice upgrade path" that maintains a "seamless experience without having to set up a new identity within the app."
As he said on stage at his company's F8 developers conference: "You can always sign in with your own identity once you're more comfortable with the app." And then he explained that if you do offer your personal information, you can have what is essentially a line-item veto over what information is shared. For example, Zuckerberg said, "if someone wants to share their email address with an app but not their birthday, they can make that choice with a couple taps."
* Facebook presented Anonymous Login as a benefit to users because they can share less data. It does benefit users for that reason. The company also says Anonymous Login is a benefit for app developers because they get around user hesitation to try their apps. And it may prove to benefit developers as well for that reason.
But it's clear who really benefits from Anonymous Login: Facebook, of course.
The future success or failure of Facebook depends entirely upon the company's ability to make increasing amounts of money on advertising.In the past five years, advertising-centric companies like Facebook made most of their money by selling ads that would be seen inside desktop PC Web browsers.
*Two trends are changing all that. Users are spending far more time with mobile devices like smartphones. And when they use smartphones, they're spending nearly all of their time using apps, not mobile Web browsers.
Facebook has new plan for users. Facebook's brilliant plan to Swine user's data viz seems a boring master plan.Personal data is the new currency.
*As Facebook every Companies want to get information about people -- their location, age, relationships, interests, preferences and much more -- because when they have that information they can offer more powerful, more monetizable apps and services and can make money with high-priced personalized ads.
But people want to prevent companies from getting their personal information for fear of being exploited, surveilled, abused and sold out.
As technology and tech culture author Mike Elgan said :: It's in the context of this tension that Facebook CEO Mark Zuckerberg recently announced a new offering called Anonymous Login. It's one of the most ingenious ideas Facebook has ever had.
Facebook's 'Anonymous Login' is about neither anonymity nor logging in.
Facebook's Anonymous Login is designed to create scarcity in the user data market, which increases the value of that data, and forces more small companies to get that data through Facebook's ad network, rather than from the users directly.
Facebook says the feature provides "anonymity." But that's not accurate, because you do have to tell Facebook who you are. And it's not "pseudonymity," either, because you're not using a surrogate identity.
>In other words, a mobile app that supports Facebook Anonymous Login would allow logged-in Facebook users to interact with the app as if they had supplied their personal information, even if they hadn't actually done so.
Facebook says the feature provides "anonymity." But that's not accurate, because you do have to tell Facebook who you are. And it's not "pseudonymity," either, because you're not using a surrogate identity.
*When he announced Facebook Anonymous Login, Zuckerberg seemed to imply that people wouldn't use apps indefinitely without ever divulging their personal details. He implied that once you've decided to trust or use an app, you'll be expected to agree to have personal information collected by the app maker. "Even if you don't want an app to know who you are yet," Zuckerberg said -- note the word yet -- "you still want a streamlined process for signing in." It's a way to "try apps without fear," he said -- note the word try.
In an interview, Zuckerberg characterized the process of moving from what he calls "anonymity" with an app to divulging personal data to the app as a "nice upgrade path" that maintains a "seamless experience without having to set up a new identity within the app."
As he said on stage at his company's F8 developers conference: "You can always sign in with your own identity once you're more comfortable with the app." And then he explained that if you do offer your personal information, you can have what is essentially a line-item veto over what information is shared. For example, Zuckerberg said, "if someone wants to share their email address with an app but not their birthday, they can make that choice with a couple taps."
* Facebook presented Anonymous Login as a benefit to users because they can share less data. It does benefit users for that reason. The company also says Anonymous Login is a benefit for app developers because they get around user hesitation to try their apps. And it may prove to benefit developers as well for that reason.
But it's clear who really benefits from Anonymous Login: Facebook, of course.
The future success or failure of Facebook depends entirely upon the company's ability to make increasing amounts of money on advertising.In the past five years, advertising-centric companies like Facebook made most of their money by selling ads that would be seen inside desktop PC Web browsers.
*Two trends are changing all that. Users are spending far more time with mobile devices like smartphones. And when they use smartphones, they're spending nearly all of their time using apps, not mobile Web browsers.
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